Trusted Insights for Economic and Real Estate Success
Petramala Research Inc. is a Canadian economic consulting firm specializing in land economics, demographic analysis, and real estate market research. The firm provides evidence-based economic insights to support land use planning, development strategy, policy analysis, and investment decision-making across Canada.
With deep expertise in urban economics, housing markets, population trends, and growth forecasting, Petramala Research Inc. works with public and private sector clients to deliver clear, data-driven analysis that helps navigate complex economic and planning challenges. The firm is committed to rigorous and defensible research, practical solutions, and thoughtful analysis that supports sustainable and economically sound development.
Recent Projects
Discover what we are working on
Calculation of Development Charge Credits
Client: Private Client
Client needed to understand what the total costs would be to providing infrastructure deemed necessary for growth upfront, accounting for the area’s local service policy.
Artificial Intelligence and the Workforce: The Case of Chatham-Kent
Client: Chatham-Kent Workforce Planning Board
In partnership with Forum Research, we reviewed the impact the adoption of AI technologies in Chatham-Kent would have on the job market.
Economic Impact of the ETF Industry in Canada
Client: Canadian ETF Association
A review of the role asset managers play in the Canadian economy and how the size of the market relative to the U.S., to help policy discussions with provincial and federal governments.
Calculated costs to governments for implementing various recommended policies.
Expert Witness: Cemetery Land Needs Assessment (On-Going)
Client: Bradford West Gwillimbury
Supporting the municipality’s efforts to achieve an appropriate scale and phasing on a proposed cemetery development.
Fiscal Impact Assessment Peer Review
Client: Town of Caledon
Review of a fiscal impact statement by a private developer in support of a development application for an industrial development.
Economic Impact of Real Estate Transactions in Canada
Client: Altus Group (re: Canadian Real Estate Association)
Review of a fiscal impact statement by a private developer in support of a development application for an industrial development.
Diana’s Previous Work Experience
A diverse background will make me an asset to your next project
Altus Group
Director, Economic Consulting, 2022-2024
As Director of Economic Consulting at Altus Group, I led a multidisciplinary team delivering policy-focused economic analysis for public and private sector clients. I oversaw the development of economic forecasts and financial models to support land-use planning, infrastructure investment, and policy decisions, while also bringing in real-world insight through stakeholder engagement and market intelligence. My role also included translating complex analysis into clear reports and presentations, and driving process improvements—using tools like AI—to enhance how we build models and proposals.
Toronto Metropolitan University
Instructor, Housing and Economics 1st-4th year undergraduate class
2022-2024
Designed and delivered a Housing Economics and Policy course, advancing student understanding of the factors impacting housing market outcomes, including the economic backdrop, urban planning policies, and other federal and provincial regulatory frameworks.
Senior Economist, Centre for Urban Research and Land Development
2017-2022
As a Senior Economist at the Centre for Urban Research and Land Development, I contributed to advancing evidence-based urban policy through high-impact research and thought leadership. I led and supported the development of major reports on housing, land use, and economic trends, while also mentoring student research teams. I regularly represented the Centre in media and industry forums, translating complex economic insights into accessible perspectives for a broad audience.
TD Bank
Economist 2008-2017
As a Canadian Macro and Real Estate Economist at TD Bank Group, I led research and forecasting on housing and broader economic trends to support internal strategy and external insights. I developed macroeconomic and banking volume forecasts, produced data-driven reports on real estate and public policy, and regularly presented findings to executives, investors, and clients. I also served as a spokesperson, helping position TD as a trusted voice on housing and economic issues.